by Lebo Madiba. Now, more than ever, a new PR agency model is needed as a platform to conceptualise and deliver cohesive campaigns that will guarantee both impact and value.
Category archives: Marketing
The Power Report: Cyber risk as much about comms as IT #coronavirusSA
by Megan Power. Ongoing risk management in a constantly changing environment is not something to leave to IT, board members and cyber security experts alone.
#Transformers: Bank invests in hope for brand transformation [video]
By Charlie Mathews. In this video interview, Standard Bank CMO Thulani Sibeko talks about insights that drove the brand transformation of the consumer bank.
From pivot to pirouette in the events industry #coronavirusSA
by Kelly McGillivray. What’s become clear is that the most-strategic thinking concerning events is actually to do with supporting people.
There is no ‘new normal’ #coronavirusSA
by Marc Horne. Here are some cultural shifts that will represent profound strategic opportunities for brands willing not only to embrace them but to lead them.
#Transformers: Makura on disrupting stereotypes of Africa [video]
by Charlie Mathews. #AfricaNoFilter’s Moky Makura speaks about the challenge of transforming how brands, marketers, the media and Africans themselves tell the land of the Sahara’s story.
How to play together to win
by Gillian Rightford. Let’s look at how to build a process and culture that generates great creative output.
Thinking B2B: The future of B2B events
by Warren Moss. When events are permitted in future, will large-scale ones be the best way to reach B2B audiences and generate sales?
EXCLUSIVE: Uyanda Manana takes over Conversation LAB
by Herman Manson. This follows a deal that also sees black shareholders take a majority (51%) stake, effective 1 August 2020.
Are South Africans satisfied with their online shopping experience?
by Carey Finn. The latest Digital CX Report suggests SA consumers are budding brand advocates — but retailers need to iron out inefficiencies to ensure better online shopping experiences.