by Warren Moss. Every conversation I have with a CMO or marketing director lately concerns how a B2B business should be looking at marketing its product or service in the face of a recession.
Category archives: Marketing
Q5: Monalisa Zwambila on PR, present and post-pandemic [interview]
by Carey Finn. The Riverbed Agency founder and CEO talks about the shape of PR during and after the pandemic.
#Transformers: A brave new remote-working world
by Charlie Mathews & Kyle de Waal. The big lesson that has come from covid-19 is how adaptable people are, and how transformation is critical to becoming #FutureFit.
Power Report: Don’t let “Can I speak to a manager?” get lost in translation
by Megan Power. Suggesting that only Karens call for the manager focuses attention on the complainant, instead of the unjust policy or service failing.
#AdForumSummit: The now and the next with MDC Partners
by Johanna McDowell. Advertising and marketing holding company, MDC Partners, is in a time of of deep strategy, planning its future and knowing that the human spirit is alive and well.
#Transformers: Transforming startup culture [video]
by Charlie Mathews. A pragmatic, centred approach to building a business is transformational.
#Transformers: Smart podcasts that could change you, and your business
by Charlie Mathews & Morgan Botha. Transformation takes hard work, and part of that is finding the right role models and mentors or education to propel you forward.
Young, Gifted & Killing It: Lameez Mohd
by Veli Ngubane. The Ogilvy PR CT powerhouse unpacks this changing world as we talk about covid-19, transformation, #BlackLivesMatter and the role of women in today’s landscape.
Leading communications in a time of great change #coronavirusSA
by Samantha Fuller. Almost overnight, marketers’ audience changed. The news cycle moved to focus almost solely on covid-19, and the media world shrank, making it harder to get our news out to the public.
#Transformers: Collaboration for transformation
by Charlie Mathews. Doing something meaningful about the credit crisis is a national priority, which is why it’s great to see Pep Stores innovating by collaborating with a crowd-driven NGO to help pay off consumer debt.