by Carey Finn. The award-winning New Zealand author returns to MarkLives to talk about her new book, “How to Tango with a Tiger: a marketer’s guide to working with creative communications agencies”.
Category archives: Marketing
#NotSoOrdinary: False negatives & little voices with good intentions
by Taazima Kala-Essack. How much of the merit and weight we place on focus groups and concept tests in the marketing and communications industry is ill-fated or even misplaced?
#TheInterlocker: Pandemic lessons & inspirations for the PR industry
by Emma King. Who’s inspired you during and/or what lessons have you learnt from this pandemic? Florence de Vries, Luanne Slingerland and I respond.
Fair Exchange: Diversity in marketing critical for growth, positive outcomes
by Erna George. We all know SA has a highly diverse consumer base, yet the marketing and advertising focus on building diverse thought and inspiration is still too slow.
Zeitgeist of Now: Post-literate communication in a world of memes
by Jason Stewart. “Post-literate communication” is a phrase explaining how technology’s changing how we create and consume that information.
Hard Relate: A measurement by any other name
by David Alves. There seems to be a glimmer of hope when it comes to transparent measurement.
Curiosity: EGBOK and Springboks
by Marguerite Coetzee. Just as the springbok transitioned from a symbol of separation to hope and then to unity, so, too, can we shift our national narrative and know that Everything’s Gonna Be OK.
Thinking B2B: B2B marketers are getting CX all wrong
by Warren Moss. Keeping an eye on the whole CX process and adjusting it accordingly may make a major difference to a business — yet it’s amazing how often it’s neglected by B2B marketers.
#WritersBlock: Pundits, pedants and purists
by Tiffany Markman. Is there room for Grammar Police in a world where English evolves? I don’t think so — and that’s a tough scenario for me, because I am one.
Q5: Breakthrough creativity FTW, with Nathan Reddy [interview]
by Carey Finn. The local creative legend and founder of Grid Worldwide opens up about judging this year’s D&AD Awards, plus how adland may respond to the pandemic.