by Carey Finn. Ultimately, it’s about public safety and social responsibility, says John Montgomery, GroupM global executive VP of brand safety.
Category archives: Marketing
#CoronavirusSA: Sport & entertainment marketing Q&A
by Struan Campbell. I’ve had a lot of questions from clients in our space which have been looking for advice under the circumstances.
#CoronavirusSA: Covid-19 is reminding us to be human
by Vista Kalipa. Quietly and without fanfare, we’re seeing subtle changes in the way in which people interact in the business arena — in the way we communicate in emails, business calls, virtual meetings and online.
Q5: Brand conscience, with Lebo Madiba [interview]
by Carey Finn. The Ogilvy Joburg managing partner PR and influence talks about the real value of communications, PR and branding in times of both crisis and calm.
#CoronavirusSA: Providing effective PR services during lockdown
by Mkhuseli Vangile. Here are some guidelines that can help PR and marketing agencies with these tasks for clients.
Zeitgeist of Now: The rise of public shame & social offense
by Jason Stewart. Here’s what brands may learn from the public apology phenomenon, which had its beginnings less than two years ago in late 2017.
#CoronavirusSA: Do hunter-gatherers notice advertising?
by Andrew Barnes. Brand choice is a luxury that poverty doesn’t tolerate.
#CoronavirusSA: A new better normal #mission
by Tom Fels. Let us make use of the power of choice to make our ‘new normal’ a ‘better normal’ than the old one.
#CoronavirusSA: BC, DC and AC in B2B marketing #thinkingB2B
by Warren Moss. As B2B marketers, segmenting recent history like this will help us understand how things have changed.
#CoronavirusSA: Customisation & agility’s forced democratisation
by Vikash Gajjar. A brand’s agility and adaptability to the current climate and the ‘new’ future will determine its success and longevity in a post-covid-19 world.