by David Alves. Businesses that’ve been gearing up to service customer demand via an online offering have the most to gain during this time of need for consumers.
Category archives: Marketing
#CoronavirusSA: Expect “I’ll think about it”
by Tiffany Markman. When panic is everywhere, times are tough, friends aren’t few but hiding at home, and no-one needs more emotional pain, let’s equip ourselves with better selling tools.
#CoronavirusSA: From crisis to consciousness
by Tom Fels. As we rebuild, here are five areas in which we can take strategic advantage of the situation to foster more-conscious business.
#BrandFocus: Bountiful global brands making their mark in South Africa
by Sabrina Forbes. Bounty Brands Apparel is a six-year-old business that distributes some of the world’s most well-known fashion brands, such as Diesel, Vans, Superdry and Jeep.
#CoronavirusSA: Covid-19’s lessons for social media marketing
by Craig Hannabus. What covid-19’s shown us is just how broken our social platforms are. It’s time for a dramatic change — do we have the guts?
#CoronavirusSA: Corporate SA’s duty in a time of #covid19
by Megan Power. What we do now, together, will determine how quickly that final whistle gets blown. Here are a few behaviour 101s for businesses, big and small, worth highlighting at this distressing time.
#CoronavirusSA: What the sport & entertainment industry CAN do
by Struan Campbell. First and foremost, our industry has a responsibility to help the cause. We can do two things to make a difference.
Is marketing beset with enemies of progress?
by Taazima Kala-Essack. Are we killing what could be great quick wins because of… processes, hierarchies and closed minds?
Brands & Branding: Brand, and purpose
by Andy Rice. Not since Rolls met Royce have two words been so intimately joined at the hip.
Zeitgeist of Now: Natural me & implications for brands
by Jason Stewart. Let’s explore what I call Natural Me, the cultural response to working and playing too hard for too long, as well as to extreme health fanaticism.