by Struan Campbell. Here are my expectations for the sport sponsorship industry in South Africa this year.
Category archives: Marketing
Brands & Branding: Consumer 2020
by Louise Burgers. Consumer expectations and purpose-driven marketing have to be at the heart of every major decision by brands and in the retail market today.
The case for being human in an otherwise inhumanE world
by Taazima Kala-Essack. The case for people, brands and businesses becoming more human gets stronger every day. In cracks of darkness, light gets in.
#BigQ2020: A focus on the unchanging
by Faheem Chaudhry. It might be more useful to take a step back to gain some perspective and notice what isn’t changing, rather than what is, as we head into the new decade.
#BigQ2020: The rise of behavioural science
by Rita Doherty. There’s a lot of buzz in the air about behavioural economics. But what is it exactly, and what does it mean for marketing?
Extract: Africa culturally predisposed to succeeding in future world of work
by Amanda Murray & Nokuthula Radebe. Africa’s rich diversity dividend and existing informal economic structure and skills acquisition processes closely match those of the emerging global gig economy.
#BigQ2020: Client, agency expectations for 2020
by Keri-Ann Stanton. Adapt or die.
Fair Exchange: Managing long- vs short-termism in marketing
by Erna George. The shape of marketing is changing or, in some areas, has forever been altered, and it’s no longer a question of “either/or” but rather how to manage both.
Extract: Impact on industries in Africa’s future world of work
by Amanda Murray & Nokuthula Radebe. Africa’s cultural comfort with diversity and informal short-term work means that the continent is well-placed to access the future world of work.
#BigQ2020: It’s the evolution of the world as we know it… not the end!
by Tumi Rabanye. The new year spells opportunity: a new way to raise the relevance of the agency-client relationship. But the change begins within.