by Ailsa Wingfield. Consumers are flirting with and cheating on their favourite brands — many of which they’ve held near and dear for years.
Category archives: Marketing
Young, Gifted & Killing It: Ayandamantombazane Mhlongo
by Veli Ngubane. The Soweto-born, Thohoyandou- and Hillbrow-raised marketing superwoman shares her insights on youth culture and her career highlights.
Influencer marketing — investing in foot soldiers
by Jason Kubheka. The question I ask myself over and over when it comes to influencer marketing is: is it worth it?
#BrandFocus: Rooibos — the tea that’s not a tea
by Sabrina Forbes. “Rooibos tea isn’t actually a tea. The plant is from the legume family,” says Adele du Toit, Rooibos Council media and communications director.
Brands & Branding: Brand-building — key lessons & insights from Nashua
by Dr Doug Mattheus. Building a company starts by offering a solution to the needs of others. Building a brand is more complex, with many different approaches to success.
Back2Basics: Your B2B brand — distinctive or different?
by Mark Eardley. I’ve been reading a lot in the B2B marketing media about “distinctiveness”. It’s all proclaiming the higher branding power of being distinctive, rather than merely different.
Q5: Cracking open the beer market, with Silke Bucker [interview]
by Carey Finn. The Castle Lite Africa brand director talks change in a gendered drinking environment, as well as where the beer is going.
#BrandFocus: Snacking made right — from generous joy to sustainability
by Sabrina Forbes. In South Africa, Mondelēz International employs 700 people and Cadbury Dairy Milk (and its entire range), Stimorol, Chappies, Halls, Oreo, Dentyne, and Lunch Bar, to name a few, are household brands.
FieldNotes: From staying to slaying
by Marguerite Coetzee. Here are three lessons for brands as to how #ImStaying may teach us about reflection.
Zeitgeist of Now: Business disruption
by Jason Stewart. It’s no secret that one of the key drivers of the social change we are witnessing is ‘technology’, but it’s also disrupting how we approach ‘business’.