by Warren Moss. Social media allows B2B marketers to implement an interesting sales methodology: social selling.
Category archives: Marketing
The Power Report: Remember who pays your salary
by Megan Power. There’s seldom a day that passes when some public or private organisation selling a product, service or idea leaves you in no doubt that it just doesn’t get it.
Q5: Kirsty Dugmore on evidence-based marketing [interview]
by Carey Finn. The chief growth officer at SugaSpice unpacks this concept for us, adding behavioural economics and neuromarketing to the mix.
Only Connect Podcast: Retail & ecommerce in a recession • Ep 6
by Bradley Elliott. We speak to Veldskoen co-founder, Nic Latouf, about ecommerce and going global in this sixth Only Connect podcast episode.
#BrandFocus: KFC South Africa still innovating & collaborating
by Sabrina Forbes. For Suhayl Limbada, because KFC is considered a South African brand by most, it needs to stay true to that.
Thinking B2B: How tech is changing B2B marketing
by Warren Moss. Marketing technology (martech) has come a really long way over the last few years, particularly in the B2B arena.
Back2Basics: Are top B2B marketers thought leaders? Maybe not
by Mark Eardley. CEOs are saying “I want profitable, sustainable sales” and it’s clear that even very senior marketers aren’t getting it.
Always Learning: Experience at the heart of marketing
by Kirsten Dewar. Understanding why products don’t bring humans lasting happiness is the clue to understanding the future of marketing.
Fair Exchange: Learning through the ranks for effective leadership
by Erna George. Must a CMO or specialist director start in the junior ranks of brand management or may they join from general business, strategy or other communication fields?
Zeitgeist of Now: Anti-perfection’s rise
by Jason Stewart. Here are some key lessons that brands may take from the anti-perfection trend.