by Marguerite Coetzee. What the construction industry can teach us about surviving a crisis.
Category archives: Marketing
Q5: How to hack a brand, with Sarel Delport [interview]
by Carey Finn. Sarel Delport is ECD of Autonomous Republic and part of the brains behind the recently launched Hack-A-Brand online store.
Always Learning: Brand loyalty in an age of influencers
by Kirsten Dewar. The latest research I’m reading paints a worrying picture of how consumers think about brands.
Thinking B2B: Is your B2B sales collateral as good as you think it is?
by Warren Moss. Even if your brochure is looks the same in 2019 as it did in 2009, the tech that underpins it has come a long way.
Fair Exchange: Experienced vs newer models — both have merit
by Erna George. Experience is not a predetermination for success. Are you adapting your experiences and extending your learning?
Only Connect Podcast: How to win in the attention economy • Ep 5
by Bradley Elliott. We speak to advertising veteran, Danni Dixon, who now heads up marketing at Investec SA, in this fifth Only Connect podcast episode.
Gestalt: Rethinking what customers want & are willing to share in return
by Leeya Hendricks. Self-storing/transformer furniture provides fascinating case studies of a new generation of successful data-gathering products.
Zeitgeist of Now: Why we crave & love nostalgia so much
by Jason Stewart. Our mental and emotional wellbeing, knowingly or not, is under siege. When that happens, we look for safety, security, comfort and protection.
#BrandFocus: Moving people with Gautrain Management Agency
by Sabrina Forbes. “The Gautrain brand is a people’s brand,” says Ingrid Jensen of the Gautrain Management Agency.
Masterclass Notes: Evolving client-agency models
by Johanna McDowell. Three senior marketers discussed ideal agency models and best practice with more than 30 agencies last month.