by Marguerite Coetzee. What SA’s education system can teach brands and organisations about preparing for the next industrial revolution.
Category archives: Marketing
African Echo: Zambia, our friendly meme nation
by Mukandi Siame. When you type Zambian memes into a search engine, you soon realise that Zambia has become a gated community with many houses you could walk in.
Back2Basics: B2B connection marketing — getting engaged
by Mark Eardley. “The age of the customer.” What a daft expression. In all B2B marketing’s history, when was it ever not, huh?
Q5: Keeping brands fresh, with Michelle van Schalkwyk-Haley
by Carey Finn. The head of brand for Pick n Pay shares insights into moving beyond functional advertising.
Always Learning: Why storytelling matters to marketers
by Kirsten Dewar. Stories are way more powerful than information because of the way the human brain works and learns.
Zeitgeist of Now: Post-modern values
by Jason Stewart. Here are the five key broad lessons for brands to live by, to be relevant to this generation.
Q5: Xander Nijnens tells us what’s happening with hotels [interview]
by Carey Finn. The JLL SA head of hotels and hospitality talks growth, regulations and changing consumer trends in the local accommodation sector.
The Power Report: 12 tips I learnt from listening to consumers
by Megan Power. Here’s a summary of what thousands of SA consumers would like business to do.
#AgencyFocus: Anthropology works at atypical Demographica
by Carey Finn. Anthropology is the B2B marketing agency’s latest approach to solving advertising problems.
Young, Gifted & Killing It: Farah Fortune
by Veli Ngubane. Farah Fortune on travelling the world as a mom, Khuli Chana, 4IR and a warning about expensive makeup.