by Mark Eardley. I’m astonished that anybody didn’t already understand the massive commercial importance of brands in B2B.
Category archives: Marketing
#BrandFocus: Ackermans on owning the value-retail space, body positivity
by Sabrina Forbes. Not many companies in South Africa are able to say they’ve lasted over 100 years; value retailer Ackermans is one.
Always Learning: Nike, Caster Semenya & gender identity
by Kirsten Dewar. Caster Semenya’s story is not only inspirational but holds profound lessons for marketers about women and marketing.
Thinking B2B: Why B2B sales collateral needs to be better
by Warren Moss. Recently, I found myself on the client side of the B2B marketing and sales experience.
Fair Exchange: Context is everything
by Erna George. Context gives meaning and, without this, you could make statements, deliver products or projects that are less relevant.
FieldNotes: When brand community is more valuable than growth
by Marguerite Coetzee. The Bo-Kaap’s heritage protection sheds light on trends of ethical consumption.
#BrandFocus: Disrupting & challenging the SA banking scene
by Sabrina Forbes. In 2017, TymeBank was the first new banking licence to be awarded in SA in 20 years.
Only Connect Podcast: What do CMOs want? Heidi Brauer • Ep 3
by Bradley Elliott. We talk to the Hollard Insurance CMO about how digital transformation is challenging and changing marketing departments like never before in this third Only Connect podcast episode.
When everyone’s an expert, it’s smarter to say “I don’t know”
by Jason Stewart. Identifying just who to trust, who’s an authority and who has credibility is not that easy.
PR IP at risk of being used without payment
by Michelle Cavé. Issues tend to creep in when clients treat PR practitioners merely as suppliers, rather than strategic partners.