by Sabrina Forbes. Capitec’s unwavering commitment follows four fundamentals that govern the actions of everything the bank does, every day.
Category archives: Marketing
Brand trust, risk & purpose‑led marketing
by Sabrina Forbes. Melissa Attree, Palesa Madumo, Bridget Johnson and Mike Abel share their broader thinking on some of the key themes that emerged out of “Marketing Gets Nak*d”.
@me: Should brands speak in the first person?
by Nicole van Wyk. I can’t be the only one who’s been irked by the recent surge of brands online speaking in the first person.
The Power Report: Of context, cages, cats & curiosity
by Megan Power. If brands play in the pool of perpetual content, they need to beware of living in a bubble.
African Echo: Blombos Cave — site of the first #hashtag?
by Rohan Reddy. There’s proof that Africa is not only the Cradle of Humankind but the Cradle of Creativity.
Fair Exchange: Bite-sized training helps marketer upskilling
by Erna George. We leaders all know that, in the long run, coaching saves time. What is required is planning, persistence and presence.
FieldNotes: Owl House demonstrates how brand narratives shape reality
by Marguerite Coetzee. Nieu Bethesda’s myths, rumours and stories communicate a meaningful insight about brand narratives.
#BrandFocus: Twitter’s superpower is its audience
by Sabrina Forbes. For the past couple of years, Twitter has been honing its definition of what it means not only to individuals but brands and companies, too.
Back2Basics: How to create a real blockbuster B2B strategy
by Mark Eardley. All B2B customers are united by a common demand: reduce our costs and risks.
Thinking B2B: Differentiating B2B from monolithic B2C brand structures
by Warren Moss. I’ve been thinking a lot recently about how so many B2B brands, particularly in South Africa, are part of a monolithic brand structure.