by Warren Moss. There are three key frameworks to choose from when deciding on an account-based marketing strategy.
Category archives: Marketing
The Power Report: Brand promises are risky if you’re not crisis-ready
by Megan Power. Too often the pacts that brands make with us are broken, with trust eroded.
Yuppiechef — disrupting retail convention
by ORiSA. From digital to real world, SA’s much-loved luxury brand seeks to get its share of SA’s record-breaking R1tn shopping revenues.
The algorithm for maximising love and consumption
by Bokang Sibolla. By putting ourselves and our products on the market, we intrude on others’ valuable time and solicit their resources for our own gain.
#BrandFocus: The power of OneDayOnly deals
by Sabrina Forbes. “I didn’t wake up wanting to buy a R5 000 camera. But there I was, trying to buy it. This is powerful stuff,” says Maurits Vermeulen.
Agency Life: Everybody’s favourite target audience
by TJ Njozela. This whole generation shandies can be confusing, but it really helps brands talk to the right group to get them to cop their product.
Market Research Wrap: Mini wireless earbuds driving growth
by MarkLives. Arizton’s “True Wireless Headphones Market — Global Outlook and Forecast 2019–2024” and Forrester’s “The Future Of Department Stores: AD&D Imperatives”.
Gestalt: How to become truly, madly, deeply customer-obsessed
by Leeya Hendricks. It begins with identifying the customer’s needs, wants and problems.
Masterclass Notes: POPI, social media & influencers
by Johanna McDowell. Latest learnings and legal lessons on the Protection of Personal Information Act and managing influencers.
Market Research Wrap: Best across creativity, effectiveness, media
by MarkLives. WARC’s “Best of the Best” across its rankings; and Euromonitor’s “South Africa in 2030: The Future Demographic”.