by Herman Manson. Everybody’s next design challenge: UX at a design conference.
Category archives: Marketing
Fair Exchange: Who owns which idea?
by Erna George. How do we protect ideas and ensure distinct ideas across brands?
#BrandFocus: Vodacom’s Mokgwatsane on 2019’s macrotrends
by Sabrina Forbes. There are three macrotrends facing the market globally and locally, believes Abey Mokgwatsane, Vodacom head of brand.
Brands & Branding: Reputation risk to inform decisions
by Grace-Anne Belger. Proactively planning for a reputational crisis is half the battle won.
African Echo: Ghana’s unique relationship with the world
by Lesego Thomas. In Ghana, success is shown in how regularly people engage with, and consume, international brands.
Market Research Wrap: Seven types of SA cricket fans
by MarkLives. Nielsen Sports’ “Fan DNA” for Cricket South Africa; and Pew Research Center’s “Mobile Connectivity in Emerging Economies”.
FastFoward: The future of power
by Marguerite Coetzee. The time into which a generation is born shapes the way that they view the world, and the impact they make on the world.
Avatar responds to Carte Blanche’s Brand SA broadcast
by MarkLives. On 10 March 2019, Carte Blanche broadcast a story on Brand SA’s previous contract with its then digital marketing agency, Avatar.
Gestalt: The importance of customer-centric marketing
by Leeya Hendricks. Customer-centricity is a major departure from traditional marketing approaches led by product and brand.
Market Research Wrap: Cannabis to disrupt, transform consumer industry
by MarkLives. Euromonitor International’s “Here Comes Cannabis” and Kantar TNS’s “Touchpoints” for the PRC.