by MarkLives. Joe Public Shift’s “Generation Fluid” and BRP’s “2019 Special Report – Personalization”.
Category archives: Marketing
Clicks ’n Tricks: Time to ‘fyre’ the influencers?
by Charlie Stewart. There is a growing concern about the power of influencers.
Market Research Wrap: Understanding today’s youth market
by MarkLives. Joe Public Shift’s “Generation Fluid”, Euromonitor’s “Consumer Health in SA” and HBR’s “The Event Marketing Evolution”.
#Marketers: Prof Elaine Rumboll & the pursuit of creativity
by Julie Pughe-Parry. According to Prof Rumboll, the only way to overcome the double-edged nature of creativity is to embrace uncertainty.
Masterclass Notes: What marketers are looking out for in 2019
by Johanna McDowell. Before talking about the future, marketers were asked to define their biggest challenges from 2018.
Op-ed: Zibusiso Mkhwanazi on protecting your agency’s brand
by Zibusiso Mkhwanazi. How many of us stop and think about our own brands — the agencies we have built from scratch?
Brands & Branding: Positively different vs commercially irrelevant
by Mark Eardley. B2B brands, in the words of Jack Trout, must differentiate or die.
Market Research Wrap: Ad industry still getting gender wrong
by MarkLives. Kantar’s “AdReaction: Getting Gender Right”; Gunn Report rebrands to WARC Rankings; and the 2019 Demand Generation Benchmark Survey.
African Echo: Of litmus tests, playgrounds & waste collectors
by Taazima Kala-Essack. How do we play ‘nicer’ with the other kids in the sandpit, and why aren’t we doing more of that?
Market Research Wrap: The art of contextualising global trends
by MarkLives. Euromonitor’s 10 Global Consumer Trends for 2019 and WARC’s Marketer’s Toolkit 2019 — our weekly wrap of the latest market and consumer research.