by Christo van der Westhuizen. What, actually, is a postmodern brand in a late capitalist society?
Category archives: Marketing
Market Research Wrap: Private labels grab 21% of SA retail
by MarkLives. SA private labels worth R49bn; 2019 media predictions; and the #1 reason for buyers talking to sales teams — our weekly wrap of the latest market and consumer research.
The CX-Files: Winning over Gen Z with AI & CX
by Julia Ahlfeldt. If millennials were hard to engage, Gen Zs are even harder. So what, then, can brands do to protect themselves?
Brands & Branding: Reinforce your brand with an enabling purpose
by James Maposa. For organisations looking to withstand the test of time, being led by a purpose is critical to building the brand and ensuring it delivers on its promise over time.
Market Research Wrap: Black Friday in-store sales drop
by MarkLives. Black Friday retail fail, digital OOH growing and B2B buying disconnect — our weekly wrap of the latest market and consumer research.
Thinking B2B: Creating a B2B brand
by Warren Moss. There are two mandatory requirements for an agency to create a fit-for-purpose B2B brand.
The Power Report: Schweppes raises the bar — will Coke follow?
by Megan Power. What Schweppes has successfully done is own up to its blunder publicly and fix it. Now Coca-Cola needs to do the same.
Fair Exchange: Brand-led doesn’t necessarily mean marketing-led
by Erna George. Why the distinction, you may ask? Many people use these interchangeably, yet they are different.
Adnalysis: From customer centricity to customer practicality
by Bogosi Motshegwa. To be a bigger brand and a leader in any category, you need to lift customer or consumer expectations.
RIP #WalterPike — industry reaction and tributes
by MarkLives. Social media, marketing and advertising industry stalwart, Walter Pike, has lost his battle against cancer.