by Mark Eardley. It’s a treat — a rare one. And there’s a chance to get a R7 500 report on it free.
Category archives: Marketing
Brands & Branding: Marketing across borders in Africa
by Brenda Koornneef. Some of my FMCG sector observations, learnt through trial and error, may come in helpful for marketers brave enough to seek growth opportunities elsewhere in Africa.
Market Research Wrap: The Netflix effect on the battle for eyeballs
How big is Netflix; online purchasers seek mother tongue; and introducing The Eardley Analysis — the MarkLives weekly wrap of the latest market and consumer research.
Brand Culture: Mixed martial arts & brand architecture
by DK Badenhorst. UFC 229 has some interesting cultural branding lessons and, more specifically, a brand architecture lesson for us.
Only Connect: What China’s wǎnghóng teaches us about influence
by Bradley Elliott. Welcome to China, where 26-year-old Yiang Xia-Sunny is up early and hard at work.
Brands & Branding: ROR— the (not so) new marketing imperative
by John Little. Marketers (and their external partners) need to invest in initiatives designed to improve the quality, efficiency and effectiveness of their relationships.
Market Research Wrap: Surveillance cameras get brains
Advanced facial recognition tech in SA and why Black Friday matters — Cheryl Hunter’s weekly wrap of the latest market and consumer research.
#Immersion: Ndela Sichizya, Atlas Mara Zambia
by Moonga Mkandawire. Marketing manager Ndela Sichizya gives us a brief look into the emergence of a new bank, Atlas Mara Zambia.
#AgencyFocus: TILT — shifting social while making profit
by Sabrina Forbes. Arye Kellman and Jason Levin consider themselves the unfair advantage for brands wanting to market on social.
Brands & Branding: Hyperlife feeds insatiable appetite for convenience
by Ailsa Wingfield. With finite time but infinite change, consumers’ expectations don’t stand still. But what does true convenience mean?