by Bradley Elliott. What will the future of influencer marketing look like?
Category archives: Marketing
Market Research Wrap: Youth fear for their financial future
SA youth worries; online grocery sales surge; and media allocation benchmarks — Cheryl Hunter’s weekly wrap of the latest market and consumer research.
B2B Customer Centricity: Measuring centric-approach performance
by Mark Eardley. This final Q&A looks at measuring — and proving — the contribution to producing those paramount results.
Gestalt: Chief marketing/customer officer role — one & the same?
by Leeya Hendricks. Is this a welcome segue into a new customer-centric age, or a worrying miscalculation of what marketing is and does?
Market Research Wrap: The elusive upper 30% income segment of SA
Getting the right data; wine exports up; and gigs and side hustles — Cheryl Hunter’s weekly wrap of the latest market and consumer research.
The CX-Files: Eat your own lunch — be brave & expand into the unknown
by Julia Ahlfeldt. Why are there still brands that break the cardinal rule and build their businesses around their needs — and not their customers?
#AgencyFocus: Grid Worldwide, putting the G in g-force
by Sabrina Forbes. By definition, a grid is a network of wires by which sources of power are distributed, and Grid Worldwide does just that through its unique, design-led work.
The Power Report: When it’s just too much effort
by Megan Power. You’d expect that making life easier would be top of mind for every interaction and touchpoint on the customer journey.
Market Research Wrap: Major shifts ahead for alcohol bev industry
Booze battles, social strategy lessons and pets on the go — Cheryl Hunter’s weekly wrap of the latest market and consumer research.
FastForward: The future of belonging
by Marguerite Coetzee. The need for human beings to belong is a powerful brand message.