Cheryl Hunter’s weekly wrap of the latest market and consumer research: retail research in SA; launch of Fusion data; sponsorship grows globally.
Category archives: Marketing
Brands & Branding: Will technology kill brands?
by Dr Thomas Oosthuizen. Yes, many. But it will also enable many.
Masterclass Notes: Optimising marketing-vendor database costs
by Johanna McDowell. Marketing supplier duplications are less obvious than might occur when procuring furniture or more-tangible services and products.
Fair Exchange: Challenges with shifting from agency to client-side
by Erna George. There are two key challenges with the move from agency to client that, while not insurmountable, must be considered before making a move.
Market Research Wrap: SA media, entertainment outlook to 2022
Cheryl Hunter’s weekly wrap of the latest market and consumer research: blurred reality; innovation not enough; and bad bots.
Gestalt: Cultivating a customer-first culture for success
by Leeya Hendricks. What are the blockages keeping organisations from actually manifesting customer-centricity, not merely strategising about it?
The CX-Files: Customer don’ts that brands mustn’t make
by Julia Ahlfeldt. Keeping customers happy should be the no. 1 priority of the brands they buy from. Yet, this isn’t always the reality. Here are my don’ts.
#AgencyFocus: Banyana Banyana & a boatload of awards
by Carey Finn. Sports and entertainment specialist Levergy is neither short of ambition nor achievements.
Market Research Wrap: “Convenience is the ultimate currency”
Cheryl Hunter’s weekly wrap of the latest market and consumer research: smaller, better, faster; global migration; and dairy juice blends decline.
The Power Report: Hello… is there anybody out there?
by Megan Power. Reaching a call-centre person — a living, breathing and accountable human being — is often still first prize.