by Julia Ahlfeldt. HR and marketing play key roles and must collaborate closely.
Category archives: Marketing
FastForward: The future & the role of marketers
by Marguerite Coetzee. Increasingly, our role as marketers is to not only uncover the future but to prepare brands and companies for it, and to help them shape the future they want.
Why empowering women makes for good business
by Buyi Mafoko. The policies contained within National and Economic Development plans give women a seat at the table to contribute to key political and social shifts. We must leverage this.
Market Research Wrap: Ignoring risk, advertisers embrace online video
Cheryl Hunter’s weekly wrap of the latest market and consumer research: mobile video drives US$30bn in online ads; SA retailers buck global trends; and consumers connect, companies don’t.
Headspace: Behavioural science & consumerism
by Tenielle Maris. Brands are demonstrating the art of nudging in simple ways that go back to human-led insights and don’t necessarily rely on traditional rewards.
African Echo: How sheng is changing the Kenyan marketing landscape
by Betty Kairo. If there’s any language that is currently speaking to Kenya’s urban street culture, it’s “sheng”.
Market Research Wrap: Women in retail • Financially ill • Video growing
Cheryl Hunter’s weekly wrap of the latest market and consumer research: OnShelf Pharma focuses on women in retail; Momentum/Unisa Household Financial Wellness; and Forrester’s new video data.
#Loeries2018: Women in marketing, adland organise for change in Africa
by Herman Manson. Andrea Opoku discusses the launch of WiM Africa, the impact of the #MeToo and #TimesUp movements on adland, and what companies may do to an equitable work environment for women.
Market Research Wrap: Latest SA-csi results • Middle-class retreat
Cheryl Hunter’s weekly wrap of the latest market and consumer research: National SA Customer Satisfaction Index from Consulta and Euromonitor International’s “Megatrends: Middle-Class Retreat’s Effect on Consumer Behaviour”.
Masterclass Notes: Black-owned agencies & marketers
by Johanna McDowell. Agencies need practice in order to optimise their sales pitch to potential clients and this opportunity was offered to eight black-owned agencies last month.