by Bogosi Motshegwa. Things and ways of doing things keep changing all the time, and there’s always a better way. This is true for brand marketing, too.
Category archives: Marketing
Headspace: Brand loyalty & the not-so-monogamous consumer
by Tenielle Maris. Should brand managers focus their attention on recruiting new customers or on creating deep relationships with loyal customers to optimise brand growth?
Brands & Branding: The infinite loop of purposeful & agile brand-building
by Dr Carla Enslin. Consider the infinity loop, in all its seductive and sinuous elegance. But it can also be quite useful as a physical demonstration and metaphor when applied to strategic brand-building.
Fragments: Decoding behaviour — human vs cultural conditioning
by Marguerite Coetzee. In order to understand consumer behaviour on a deep and meaningful level, it requires an exploration of the underlying macro-sociological drivers and the micro-psychological needs.
Social media reacts to Absa’s new logo
by MarkLives. Absa has launched its new corporate identity, following its divorce from Barclays.
African Echo: Uganda — how do you localise when we’re all similar?
by Siwe Thusi. As my stay in Kampala unfolded, I found it more and more fascinating that traditional marketing has taught us to look for the differences between people — when we should be doing the opposite.
ABC of Scale: What marketers can learn from Airbnb’s growth hacking
by Charlie Mathews. How did the founders of Airbnb drive growth for what is now one of the world’s biggest hospitality marketplaces?
Dissident Spin Doctor: Shaping society positively
by Emma King. I’ve always been of the opinion that someone doesn’t have a right to whinge and moan if they haven’t bothered to try and do anything about it.
A barking good influence
by Federico Dedeu. The petfluencer is emoting its way into the South African influencer market.
Sustainable CSI — support small biz to grow communities
by Nontokozo Madonsela. Instead of donating money or even time, companies should look to support businesses already active within communities.