by Carey Finn. In the pipeline are new offerings, as well as a new name, for the Joburg-based agency.
Category archives: Marketing
Gestalt: Data-driven ‘micro-moment’ strategy
by Leeya Hendricks. ‘Micro-moments’ in the customer experience are vital because they’re treasure troves of data about the buyer’s journey.
#MRW: Hyper-relevant future • SA shoppers • Creative effectiveness
Cheryl Hunter’s weekly wrap of the latest market and consumer research.
B2B Customer Centricity: Defining, targeting content that creates sales
by Mark Eardley. In this fourth Q&A with Forrester’s Laura Ramos, we’re going to look at targeting.
Behind the Absa brand relaunch
by Paul Hinch & Yatish Narsi. Let’s go behind one of the most-significant brand relaunches in recent years: that of Absa bank.
The CX-Files: Avoid own hype; put yourself in customers’ shoes
by Julia Ahlfeldt. If you’ve watched Silicon Valley, you’ll recognise this cringeworthy scene. For those who haven’t, you’ll relate anyway.
Social impact — it’s good business
by Abe Louw. Social impact has started to move to the core of many business models and has attracted the investment to match.
Liquid expectations & lovability — building remarkable CX
by Wayne Hull. Here in South Africa, many companies still regard the notion of ‘experience’ as somewhat esoteric — as an intangible that can’t be measured.
#AgencyFocus: Youth marketing agency comes of age, repositions
by Carey Finn. HDI Youth Marketeers is celebrating its 21st birthday with a move in the market.
Fair Exchange: Tough times for brands — stop the panic
by Erna George. You’ve just lost market leadership, your volume is down 10% and your competitor’s just launched a winning range at a discount… Panic, persevere or prevail?