by Carey Finn. Colourworks is celebrating 20 years of meaningful relationships — and more to come.
Category archives: Marketing
SA’s young millennials: invincible, bright-eyed, money-saving big-earners
by David Smythe. Based upon what they tell us about themselves, their career goals and aspirations, South Africa’s younger millennials won’t be anything like older millennials.
Headspace: New normal — shaking free from gender-based stereotypes
by Tenielle Maris. Gender discrimination remains one such obstacle that continues to pervade the way in which consumers view not only themselves but also the rest of society.
Young, Gifted & Killing It: Owethu Makhathini
by Veli Ngubane. Owethu Makhathini has always been a creative at heart, from wanting to be an actress and watch-this-space multidisciplinary collaborations to running her own creative consultancy.
Adnalysis: How to build or kill a brand quickly — the formula
by Bogosi Motshegwa. Building a brand takes more than poetic words and pretty pictures.
How does access to info drive influence, consumer trust?
by Sarah Dexter. Consumers the world over generally feel more empowered and in control than ever before, according to the latest New Realities research.
African Echo: Dar es Salaam, city under construction
by Lesole Kodisang. For Tanzanians, the two most-important indicators of success are starting a business and owning a house.
B2B Customer Centricity: Why competitor differentiation matters
by Mark Eardley. In this second Q&A with Forrester’s Laura Ramos, we’ll examine how a centric approach may be used to differentiate a B2B enterprise from its competitors.
Only Connect: Technology & the power of influence
by Bradley Elliott. Did you know that influence in social networks has a shape?
Fragments: Decoding symbols — anticipating how consumers might decipher signs
by Marguerite Coetzee. When it comes to advertising, packaging design and marketing-related practices, it is important to keep in mind how consumers might decipher the codes that we put out there.