by Ailsa Wingfield. South African consumers are trading up for products and services, adopting the mindset that they will buy the best they can for themselves and their families, even in tougher times.
Category archives: Marketing
The CX-Files: The CX metrics that matter most to customers
by Julia Ahlfeldt. Here are four ways to future-proof your business.
Fragments: Decoding semiotics
by Marguerite Coetzee. The value of a brand is found in cultural meaning. And semiotics is the key that unlocks this.
Consultancy is marketing dept, agency rolled into one
by Herman Manson. SME-and-startup-focused marketing consultancy, Watson Ferguson, was launched two years ago by Andrew Watson and Dylan Ferguson.
B2B Customer Centricity: Moving from lip-service to full service
by Mark Eardley. In my next few columns, I’ll be asking Laura Ramos, Forrester’s VP and principal analyst serving B2B marketing professionals, about customer-centricity.
Fair Exchange: The basics of the personal brand building journey
by Erna George. How many young people and new entrants to the business world understand what gets them the accolades and the forward trajectory in their careers?
The wrong of gender equality goes right
by Sam Swaine. This is not a diatribe against men and this sentence shouldn’t evoke the same response as someone saying “relax” when you’re in a white rage.
Masterclass Notes: New business approaches that work
by Johanna McDowell. What is the secret? What is the magic ingredient that will get agencies through the doors of marketers?
Gestalt: Enhancing the customer’s path to purchase
by Leeya Hendricks. Companies that create unforgettable CX focus on the entire journey.
#TheInterlocker: Africa leading, Gen-Z, WOAN & mobile-first
by MarkLives. Nelisa Ngqulana, Vusi Mbatha, Bianca Gardella, Samantha Perry, Mandlakazi Sigcawu and Cheryl Barnett each share something that they believe their peers would benefit from reading.