by Warren Moss. It’s much more meaningful to view potential partnerships through the lens of values, rather than through the lens of price or capabilities.
Category archives: Marketing
Back2Basics: B2B — Bollocks-to-Bullshit
by Mark Eardley. In B2B, the primary buying motivators are not based on emotions.
Hidden Figures: An invitation to care
by Musaba Kangulu. At a time when women are publicly calling out abusers as never before and expressing their collective anger, I would like to use this year as a starting point to ‘churn’ all of that into action.
The Real McCoy: If the shoe fits
by Sean McCoy. Sadly, the finger that we constantly point at government and the public sector doesn’t suggest that the private sector is immune to failed leadership behaviour.
Back2Basics: B2B in 2018 — a licence to sell
by Mark Eardley. The divide between sales and marketing is as wide as ever because the direct connection between marketing activity and the only achievement that matters is as vague as ever.
Masterclass Notes: What marketers want & how agencies should assist
by Johanna McDowell. What are marketers looking out for in 2018 and how do they want agencies to assist them?
South Africa’s youth more ‘culture creator’ than millennial
by David Smythe. South Africa’s marketers, strategists and advertisers should rather embrace a definition and understanding which is more accurate and more in step with what young adults are doing, thinking and feeling.
Media Redefined: How to make a good virus
by Martin MacGregor. I have yet to have a meeting in 2018 which has not involved someone saying, “We need this to go viral.”
SA C-suites welcome chief customer officer to the club
by Julia Ahlfeldt. While businesses in developed nations have been quicker to adopt the customer mandate than those locally — due in part to our slower adoption of and access to the internet — there are green shoots of change.
Fair Exchange: Thinking vs doing
by Erna George. Why you should master your thinking focus for powerful delivery.