by Tenielle Maris. Consumers are looking to escape superficial self-gratification and are, instead, looking for something much deeper.
Category archives: Marketing
Why Things Matter: Transferred — tangible vs intangible
by Marguerite Coetzee. What would a tangible material culture look like in an intangible world?
Only Connect: The real secret to influencer marketing
by Bradley Elliott. Influencer marketing and celebrity endorsement are very different, but related, aspects of the social media marketing landscape.
#AgencyLeaders2017: Most-rated brand, pitch consultant & trade org
by Herman Manson. In our annual Agency Leaders’ Most Admired poll for 2017, we asked ad execs to take a broader view of the marketing environment.
Dissident Spin Doctor: Masterclass PR lessons from our new president
by Emma King. Our new president, Cyril Ramaphosa, has shown that he’s a master of a good PR stunt.
Masterclass Notes: Performance-related pay for agencies no incentive
by Johanna McDowell. Should marketers be trying to incentivise agencies as part of their remuneration structures?
Gestalt: Martech and ‘marchitecture’ — customer first
by Leeya Hendricks. To what extent has tech, used to enable an end-to-end engagement, made you feel truly integral to the entire journey?
Adnalysis: Agile brand marketing is essential in today’s world
by Bogosi Motshegwa. Having long-term goals is not sufficient; we need to have agile, flexible and nimble short-term goals.
[CARTOON] The Marketing Mice on SA’s public trust deficit
by Charlie Mathews. South Africans have suffered an onslaught of failure and disappointments from big public brands.
ABC of Scale: Traction. The book for startups every brand owner must read
by Charlie Mathews. One of the top takeaways that brand owners and managers will get from Traction is how to think like a startup whose very survival depends on getting customers.