by Tenielle Maris. It seems that brands are under the magnifying glass now, more so than ever before, but the question is why now?
Category archives: Marketing
Lessons in business from a barber
by Ndumiso Ndlela. The sign at the entrance might read “Herman’s Salon & Styling” but his business is really building and maintaining client relationships.
Gestalt: Elevating customer success
by Leeya Hendricks. In launching “Gestalt” and staying true to my column focus, it would come as a natural segue to start by discussing and putting the customer first for sustainable business success.
Thinking B2B: The importance of visual platforms in B2B marketing
by Warren Moss. I believe that B2B brands in South Africa are missing a trick by not producing campaigns to increase visibility.
Why Things Matter: Materialised — personified vs objectified
by Marguerite Coetzee. An object has physical properties but it also has semiotic and intangible value, meaning and qualities.
The Real McCoy: The corporation’s search for meaning
by Sean McCoy. Brands need to be responsible, and the winning ones should and will only be the ones that are doing good, advancing humanity and fundamentally making the world a better place.
#BigQ2018: Ad agencies must keep customers coming back
by MarkLives. What are the expectations for the marketing and advertising industry in 2018? Last up is Julia Ahlfeldt, CCXP.
Only Connect: The future of marketing is authentic
by Bradley Elliott. The big issue that’s affecting influencer marketing right now is exactly the same challenge that advertising faces — authenticity.
#BigQ2018: Brands just need to be smart to reap rewards
by MarkLives. What are the expectations for the marketing and advertising industry in 2018? Next up is Nimay Parekh of King James Digital.
Africa Dispatches: Get social with Sheena Kretzmer [interview]
by Charlie Mathews. Sheena Kretzmer opens up to Africa Dispatches about the early days, philosophy, how crowded social media marketing’s become and her favourite campaign.