by MarkLives. What are the expectations of South Africa’s marketing and advertising leaders for the industry in 2018? First up is Joshin Raghubar of iKineo.
Category archives: Marketing
Masterclass Notes: Highlights from agencyScope 2017 South Africa
by Johanna McDowell. Here are some trends to look out for in the coming months.
#BigReads2017: The big account moves of 2017
by Herman Manson. We list the most-read-about account pitches and new business wins on MarkLives during the course of 2017.
Dissident Spin Doctor: A look back at the year that has been
by Emma King. This time of the year is often one for reflection and contemplation. In no particular order, here are some of the things that resonated with me over the past year.
Brands & Branding: The LUSH brand & the ethi-cool effect
by Emma Strumpman & Franci Cronje. Is a brand such as LUSH, offering personal care products, both ethical and trendy?
Fair Exchange: Building your personal brand is critical for marketing success
by Erna George. Marketers (and other professions) are realising the importance of Brand You but not, perhaps, of how every action builds or interferes with brand perceptions.
Taking customer experience to the next level
by Leeya Hendricks. As the final frontier in Star Trek, customer experience remains the ultimate lead to transformation that will propel us into the galaxy.
Brands & Branding: Brand use transcending generations
by Snethemba Phakathi & Adrie le Roux. This case study seeks to explore how Sunlight Liquid has established and maintained brand loyalty among lower LSM groups.
Dissident Spin Doctor: A lament for the dying art of craftsmanship
by Emma King. In a time of conversations being led by little yellow smiley faces, are we losing the art of craftsmanship and being a wordsmith? And does this matter?
Let South Africa’s Black Friday faux pas be a valuable CX lesson
by Julia Ahlfeldt. Creating a frenzy is all well and good but only if supply can meet demand.