by Marguerite de Villiers. Humanity has the ability to create and transform the material world and, in return, we are shaped by it.
Category archives: Marketing
Zeitz MOCAA — how branding & architecture reinforce culture
by Shane de Lange. As a sanctuary for contemporary art from across the continent of Africa and its diaspora, the approach to design in Zeitz MOCAA is as poetic as its purpose and message.
Brands & Branding: Music to a brand manager’s ear?
by Andy Rice. In whose hands are brands best off? Where should a CMO look for the best counsel? Agencies or the new kid on the block, management consultancies?
Inside Yuppiechef’s omnichannel retail strategy
by Kim Penstone. On 1 October 2017, Yuppiechef officially opened the doors to its first brick and mortar store in Willowbridge, Cape Town.
Activating brand love — emotions & experiential marketing
by Lauren Durant. Now, more than ever, marketers have to find ways of engaging with customers to build brand loyalty and avoid product switching.
Customer experience the panacea for CMOs
by Leeya Hendricks. Given the game-changing immediacy of online channels, customer experience (CX) is no longer a nice-to-have but a strategic business imperative.
Dissident Spin Doctor: Resisting change doesn’t make it go away
by Emma King. There is value in seeing the current tough times as a vehicle of opportunity instead.
Back2Basics: The digital distraction
by Mark Eardley. Enough! End the digital distraction and focus on B2B’s basics.
Headspace: Gen Z & the pursuit of a human touch
by Tenielle Maris. Retailers need to offer Gen Z an experience that compliments both their shopping behaviour and their lifestyles.
MasterClass Notes: Why media transparency is a tricky topic
by Johanna McDowell. Mentioning media audits to clients in SA has elicited some interesting responses. But it’s not about forensics.