by Erna George. Whether internal candidates or external, do marketing people know how important it is to market themselves? More importantly, do they know how to do this?
Category archives: Marketing
Brands & Branding: Analysing the communications of Murray & Roberts
by Nadia Lotze & Kelly Duncan. Sometimes sticking to your guns may cause you to shoot yourself in the foot.
Headspace: Connecting with the holiday shopper
by Tenielle Maris. Consumers have already begun strategising the smartest way to go about their spending over the festive season.
Global Headline Makers: Stéphane Wargnier, France
by Mark Tungate. French children’s wear brand, Petit Bateau, has a colourful and kinetic recent ad; top image maker, Stéphane Wargnier, speaks about kids, mischief and torture tests.
Back2Basics: Things are what they used to be
by Mark Eardley. In B2B, things are what they used to be. Just listen to The Man.
Headspace: Beyond the solution to lending a helping hand
by Tenielle Maris. There’s a renewed focus on the notion of ‘serving is the new selling’ and the importance of embracing your brand’s ability to uniquely and efficiently assist its audience.
Adnalysis: Millennials not a target market but a generation
by Bogosi Motshegwa. It’s interesting how, irrespective of the category, industry, products and or services, the target segment is always “millennials”. How is it possible, though?
Brands & Branding: Mr Price, fashion blogging & branded equity
by Nivenia Davis & Franci Cronje. The good news is that fashion brands may build relationships with consumers by being present within the consumer journey and guiding them through the clutter with relevant content.
Being ‘better for’ consumers vs ‘better than’ competitors
by Ntombizamasala Hlophe. Consumers are looking for brands that are essentially ‘better for’ them and their environment, and not brands that are merely ‘better than’ the competitors.
Thinking B2B: B2B marcomms — inside-out vs outside-in strategy
by Warren Moss. When it comes to customer communications strategies, there are two approaches a business may take: one that is outside-in, and another that is inside-out.