by Thomas Sepheka. Never has it been so evident to acknowledge and value the power of consumer insights in 2017.
Category archives: Marketing
The Real McCoy: South Africa’s culture of chicken
by Sean McCoy. The point Nando’s cofounder, Robbie Brozin, makes is that it is people who deliver and produce the chicken.
Post Truth: Functional truth in marketing
by Marguerite de Villiers. In a post-truth era, consumers are looking to connect with products that they can relate to.
Eyeballs & ideas — marketing in a digital age
by Gau Narayanan. Why do we think that brands need to pay for eyeballs on the large screen but not on the small screen?
Ad Exec: Disruption starts with you
by Tom Fels. Are the people and organisations within marketing willing to disrupt everything they know to champion the future?
Fair Exchange: Depth vs breadth — the integrated agency challenge
by Erna George. Students and agencies both need to craft their journey with some consideration to breadth and depth.
Design Plus: Pioneering French ad agency turns to product design
by Mark Tungate. Gone are the days when advertising agencies just made ads; now they also design objects
Back2Basics: How to create B2B content that creates sales
by Mark Eardley. Keep it concentrated, convincing and connected.
OLC’s simple symmetry for success
by Kim Penstone. What is the TV ad of the future? Jerome Cohen of OLC is placing his bets on experiences.
The Real McCoy: People as strategy
by Sean McCoy. It’s astounding how many organisations soldier on with strategic planning and attempted implementation — without considering people.