Marketing industry news, opinion & analysis • Sections •

Brands continue to challenge gender norms

by Leigh Tayler. 2017 has shown no sign of the growing consciousness around women, their rights and gender-stereotypes unravelling slowing down.

by Warren Moss. In B2B comms, the approach should start with the customer by trying to understand who they are and how we connect with them.

by Charlie Mathews. These two brave brands are working together to make South Africa a safer, more-inclusive place to live in.

by Tenielle Maris. Never has there been a better time to pinpoint the most-opportune moments to make your brand hard to resist.

by Sean McCoy. No cage-fighting mentality that excites boxing ring fans is likely to prevail in the team sport of business.

by Kim Penstone. Cheri Yase Kasi, which directly translates as “the girl from the township”, is determined to break the old agency mould.

by Johanna McDowell. Procurement experts commented on several issues facing marketers and agencies generally, and then specifically, in 2017.

by Mark Eardley. Knowledge is power.

by Tom Fels. While we look to pursue greater efficiencies, better targeting and improved returns, we risk losing the benefit of personal relations.

by MarkLives. We asked a panel of key industry executives for their take on the changing role of the modern CMO. Next up is Johanna McDowell of IAS.