Marketing industry news, opinion & analysis • Sections •

Brands & Branding: Neuroscience, brand equity & Coca-Cola

by Erik du Plessis. Advertising creates a new reality which adds to the value of the brand and even the experience of consuming the brand.

by Donovan White. For the marketing manager seeing the value of the LGBTI market, I have four personal recommendations.

by MarkLives. PR firm, Bell Pottinger, has apologised for its role in South Africa’s state capture project. The apology hasn’t gone down well.

by Herman Manson. Professional industry bodies must act on or throw away the charters on which they’ve built their relevance and credibility.

by Herman Manson. Telkom has concluded its advertising account review and pitch.

by Tom Fels. Brands and businesses don’t always operate at the same speed, and decisions made for one inevitably impact on the other.

by Rhiannon Rees. In a world that insists more and more on creative solutions, curiosity is even more essential to problem-solving.

by Tenielle Maris. Digital connectivity and social media have accelerated the deconstruction of consumer segments.

by Johanna McDowell. After the pitch, various assumptions may derail your new relationship early on. Here’s how to avoid this happening.

by Emma King. For the PR industry, most fascinating of all must be the integral role that the now-infamous Bell Pottinger has allegedly played.