by Musaba Kangulu. Let’s start celebrating the unsung heroines — the women who work behind the scenes in marketing and advertising.
Category archives: Marketing
Post Truth: Avoiding alternative facts in marketing
by Marguerite de Villiers. Be direct, provide a platform for conversations, and align your marketing or advertising with the values the product represents.
By Invitation Only: Popping my APEX-judging cherry
by Katlego Moutlana. Judging the APEX Awards has made me adopt a more-critical approach as to what marketers are meant to be doing.
The Real McCoy: Disrupting disruption
by Sean McCoy. It strikes me that not all disruption needs to be a function of the world of bits and bytes. Let’s take a look at Zappos.
Fair Exchange: Bring on the facts but in the most open-minded way
by Erna George. A bald statement of facts may come across as aggressive and challenging in a direct way.
Thinking B2B: How to use client mapping to acquire B2B customers
by Warren Moss. If you’re selling into another company, you first need to map the organogram of that organisation.
Masterclass Notes: Building marketing capacity
by Johanna McDowell. Nicola Kleyn, dean at GIBS, delivered her annual lecture/workshop this year on building marketing capacity.
Post Truth: ‘A truth’ vs ‘the truth’ in marketing
by Marguerite de Villiers. Brands are like children; they operate in the same environment but get different reactions from consumers (parents).
Dissident Spin Doctor: How to build a business you love
by Emma King. Since starting up, a set of business beliefs have organically formed over the years to become guiding principles.
Back2Basics: How the brand impacts the business
by Mark Eardley. Big-ish subject, short-ish article.