by Charlie Stewart. How many of us digital marketers have heard of, or are actively engaging with, dark social?
Category archives: Marketing
Brands & Branding: Clichés vs meaningful company values
by Elsa Gouws. Employees, for the most part, just don’t know what to do with such generic brand values…
Brands & Branding: You Tolkien to me?
by Christo van der Westhuizen. The recycling of true stories in postmodern marketing theory and praxis.
Big Q Consultancies: Problems used to be more one-dimensional
by MarkLives. We asked a panel of key industry execs for their take on consultancies eating ad agencies’ lunch. Next up is Wayne Hull of Accenture.
By Invitation Only: Social media key for travel decision-making
by Leigh Franks. Destination-marketing organisations and other travel professionals must adjust their marketing strategies accordingly.
[CARTOON] The Marketing Mice fall in love
by Charlie Mathews. The Marketing Mice fall in love with a storied campaign from KFC.
Thinking B2B: Social media in the B2B space
by Warren Moss. From a business-to-business perspective, social media has an equally important role to play in communication.
Fair Exchange: The days of “I think” are over… bring on the facts
by Erna George. We need to demystify marketing and we need to get our facts straight.
Where the truth lies — marketing in the post-truth era
by Marguerite de Villiers. Consumers don’t live in a vacuum, nor do marketers operate in a static space. We change with the times and adapt.
Brands & Branding: Made in… which country?
by Ailsa Wingfield. Just as David slew Goliath, many local companies have not only survived the multinational competition but thrived.