Marketing industry news, opinion & analysis • Sections •

Multisensorial marketing — the tasty

by Marguerite de Villiers. As marketers, we need to incorporate verbal, visual and experiential perspectives when marketing taste.

by Jerry Mpufane. Since the beginning of time, humanity has had a profound need to make friends and to connect. Storytelling enables that.

by Warren Moss. While marketing automation is typically used in a consumer context, B2B marketers are swiftly catching on to its benefits, too.

by Kim Penstone. It’s almost serendipitous that the advertising and music industries have aligned to create a new marketing model.

by Mark Eardley. Extraordinary the Volvo Trucks Live Tests ads may be but did they move the metal? Nobody’s saying.

by Johanna McDowell. It’s best to start thinking about your people, processes and ways of working before the pitch process is complete.

by Tenielle Maris. We need go the extra mile to discover the insights that are linked to our consumers’ daily challenges.

by Erna George. Marketers need to back up the ‘crazy’ with commercial acumen and data analysis.

by Marguerite de Villiers. The sense of touch is embodied in our engagement with the world: we use it to judge product quality.

by Charlie Mathews. Shwe — The Wearable Library is a social enterprise that employs 64 people at a handful of hubs in Durban’s city centre.