by Marguerite de Villiers. As marketers, we need to incorporate verbal, visual and experiential perspectives when marketing taste.
Tag archives: absent presence
Multisensorial marketing — the tangible
by Marguerite de Villiers. The sense of touch is embodied in our engagement with the world: we use it to judge product quality.
Multisensorial marketing — the aromatic aspect
by Marguerite de Villiers. Do certain scents remind you of moments, memories or emotions even now?
Multisensorial marketing — the acoustic aspect
by Marguerite de Villiers. As marketers, we sometimes underestimate the power of sound.
Multisensorial marketing — the visual aspect
by Marguerite de Villiers. These are various ways for multisensorial marketers to describe something without actually referring directly to what it looks like.
Analysis: Multisensorial marketing — defining the absent presence
by Marguerite de Villiers. When the channel is limited to sight and sound, as so many are, how do we represent the absent senses?