by MarkLives. We asked a panel of key industry execs for their take on consultancies eating ad agencies’ lunch. Next up is Heidi Custers of Deloitte.
Category archives: Marketing
Young, Gifted & Killing It: Musaba Kangulu
by Veli Ngubane. Not afraid to speak her mind, Kangulu Musaba believes in using her digital expertise to empower and nurture young black talent.
Back2Basics: B2B’s ‘One Ring’ — the buying decision cycle
by Mark Eardley. The B2B world has its own version of the One Ring. It’s not magical but it sure is powerful. Here’s what it does.
Africa Dispatches: Brand-savvy GetSmarter goes global
by Charlie Mathews. Walking through the GetSmarter campus, one senses of just how important Sam Paddock believes branding is to success.
Design Plus: Blending design, branding and social strategy
by Mark Tungate. Small but nimble, the new London-based outfit Jones & Bone is the perfect example of a 21st century “creative boutique”.
Brand Culture: Brand character and adidas
by DK Badenhorst. Brand character and culture have moved from being high-end brand deliverables to becoming the bread and butter of branding.
By Invitation Only: Culture vultures — when brands steal our cultures
by Kate Snyder. How may brands avoid the trappings of cultural appropriation in South Africa’s youth market?
Fair Exchange: Deliverables define positive brand, business future
by Erna George. Deliverables sound like an obvious and well-understood business term but some recent interactions have taught me otherwise.
Content marketing — smarter, not more
by Herman Manson. BA’s High Life magazine is well-known for its history (it’s been published for 43 years), content and quality production.
Design Plus: Discover Six Things
by Mark Tungate. Six Things is a young design-and-branding agency with its roots in the digital world and an instinctive understanding of millennials.