by Kate Snyder. How may brands avoid the trappings of cultural appropriation in South Africa’s youth market?
Tag archives: by Kate Snyder
Complexities make us human and unpredictable consumers
by Kate Snyder. Our complexities are what ultimately make us human, first and foremost, and unpredictable consumers, secondly.
Motive: Research and the power of empathy
by Kate Snyder. Empathy is a critical tool for businesses, stretching all along the spectrum from research to strategy execution.