by Martin MacGregor. The most-anticipated part of the recent Establishment Survey launch has been the relook at LSMs.
Tag archives: market research
Complexities make us human and unpredictable consumers
by Kate Snyder. Our complexities are what ultimately make us human, first and foremost, and unpredictable consumers, secondly.
BrandMapp steps into market research breach
by Herman Manson (@marklives) WhyFive, the market research firm launched by Stuart Lowe, the former MD of media house Ramsay Media, is stepping up its market presence as the sector is faced by uncertainty about the future of AMPS.
The Meaning of Youth
A youthful outlook is no longer the sole preserve of the young.