by Martin MacGregor. The most-anticipated part of the recent Establishment Survey launch has been the relook at LSMs.
Tag archives: LSM
Shelf Life: From LSMs to SEMs — a practical solution
Understanding SA with SEMs, Tribalfish gives Tullamore the fingers and Hill’s continues to transform pets — Cheryl Hunter’s weekly pick!
Motive: What does “aspirational” actually mean in the townships?
by Peter du Toit. The basic Living Standard Measure (LSM) is being misapplied — black people are not a homogeneous group.
Bad ADvice: Which LSM is your agency?
by Every Ad Agency (@EveryAdAgency) LSM is a massive player when it comes to strategising your marketing plan going forward. Here at Every Ad Agency, we make sure that all our employees fully understand how this measure segments the market to help us target individuals with our advertising.