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Tag archives: amps
Thinking TV: Soap box
by Inge Hansen. The objective of the soap operas from decades ago is still the same today.
AMPS: Latest media audience data (2015A)
by SAARF. The 2nd-last instalment of the All Media and Products Survey, the country’s largest national survey after the census, has been released.
BrandMapp steps into market research breach
by Herman Manson (@marklives) WhyFive, the market research firm launched by Stuart Lowe, the former MD of media house Ramsay Media, is stepping up its market presence as the sector is faced by uncertainty about the future of AMPS.
Analysis of 2012 Amps readership figures: what lurks beneath for SA newspapers?
by Gill Moodie (@GrubstreetSA) The ABC circulation figures tell us that South African newspaper sales with the exception of the vernacular press are in a sustained decline but the Amps readership numbers – the full-year 2012 Amps were released last week – say that most newspaper titles have maintained their readership.
What gives here?
As we puzzle over the numbers, we know that newspapers have been hammered in developed markets – particularly in the US – and as online and cellphone usage spreads and deepens in SA, we all wonder if the downward move of print circulation will accelerate to match the trends overseas.
On the other hand, there is also the view that because we are an emerging market, print still has legs in this country – particularly in the vernacular press led by the fantastic success story of the isiZulu-language Isolezwe.
What actually is the state of the health of our newspapers?
I suspect that the truth lies somewhere in between the ABC and Amps pictures but, first, let’s look at the main trends in the recently released 2012 Amps figures from the South African Audience Research Foundation.
While electronic media grows, print falls behind
The South African Advertising Research Foundation (SAARF) has released its latest data on the local media environment for January-December 2010. No news was construed as good news for print – on average, newspapers and magazine seemed to hold steady – while electronic media continued its growth path as more people are listening to radio, watching TV or surfing the Internet.