Marketing industry news, opinion & analysis • Sections •

Account-based marketing — the future of B2B sales?

by Warren Moss. There’s a new favourite kid on the block when it comes to B2B marketing tactics at your disposal.

by Emma King. Once the trust in us from media and the public is gone, our industry will soon follow.

by Sean McCoy. What a diabolical mess in the context of nation-building and the internal country brand.

by Sean McCoy. Let’s rediscover that which makes us magical as South Africans and restore our unique flavour and potential as a country.

by Jerry Mpufane. Data is gold and brands must position themselves so as to constantly gauge consumer sentiment.

by Tenielle Maris. Does this enormous and diverse group of people, spanning the globe, all have the same behavioural traits in common?

by Johanna McDowell. Here are seven aspects for marketers to consider before calling for an agency pitch.

by Warren Moss. When you think sponsorships, it’s always B2C that comes to mind. But this particular perspective needs to change.

by Kim Penstone. Despite being touted as one of the largest financial services rebrands recently, the change seemed to happen overnight.

by Mark Eardley. Unless it starts pulling its weight, marketing runs the risk of losing even more commercial relevance than it has in recent years.