by Luke Mckend. Technology now needs to be used to show how value is created for brands by using digital platforms.
Category archives: Marketing
Getting data right & understanding how it should be used
by Craig Hannabus. With the omnipresent nature of data and creative people being who they are, there are some new ideas floating around.
On My Mind: Interplay of politics, brand values & performance
by Jerry Mpufane. Powerful and immediate turnarounds like Lyft vs Uber should come as a warning call for brands everywhere.
Dissident Spin Doctor: Impact of turbulent times on industry women
by Emma King. I’ve started to notice things which show that events on a world stage trickle down to all facets of life, including our own industry.
Multisensorial marketing — the acoustic aspect
by Marguerite de Villiers. As marketers, we sometimes underestimate the power of sound.
#AgencyLeaders2016: Most-rated brand, pitch consultant & trade org
by Herman Manson. The brands agencies most want to work on, which pitch consultant they’d recommend and the most-rated industry body.
Motive: How value motivates B2B buying
by Mark Eardley. The entire concept of value has become diluted by idiotic marketing-speak. But value *is* definable and tangible.
The RealMcCoy: Ford fires up the new year (too soon?)
by Sean McCoy. The start of the new year has had no shortage of brand action and the internal brand has hit the ground running.
Brands will get even more ‘real’ in 2017
by Tenielle Maris. What brands need to realise is that the very definition of authenticity has evolved.
Fair Exchange: Reviewing client-agency relationships for growth
by Erna George. Open discussions and feedback in the moment are critical for any agency-client relationship