by Sean McCoy. In the journey of internal brand-building, the world is seldom perfect and, as hard as we try, it does go wrong from time to time.
Category archives: Marketing
Beyond Borders: Brand ranking in the developing world
by Craig Page-Lee. YouGov BrandIndex is a platform that provides a daily measure of the public perception of brands across multiple sectors in real-time.
Brand Experience: Evaluating experiences — learn from robots
by Mike Silver. Isn’t it about time big brands adopted an online startup mindset when it comes to engagement?
Branded entertainment — the wood for the trees
by Marthinus van Loggerenberg. Good creative work comes from a good understanding of the discipline. How do you define branded entertainment?
Fair Exchange: Clients, agencies and the art of giving
by Erna George. How do we get the most from relationship and a willingness to go further together?
Masterclass Notes: agencyScope 2016 SA — what marketers want
by Johanna McDowell. Here are 10 conclusions from agencyScope 2016 South Africa — the first-ever SCOPEN report for the country.
African innovation can’t be summed up in two words
by Chanty Gbaye. Recently, conversation has circulated online as to whether people were too soon to popularise the phrase “Africa rising”.
Marcus Brewster joins Media Revolution
by Herman Manson. The PR agency founder is joining Media Revolution, a marketing and media services agency launched by Dharmesh Nagar.
Beyond Borders: A tale of two cities
by Craig Page-Lee. Let’s compare the design of walled and gated communities in Egypt and South Africa.
Africa Dispatches: Meditations on SA’s beautiful madness
by Mandy de Waal. What’s the relationship between commerce and art? Why should advertisers, brand owners and marketers take note of local art?