by Johanna McDowell. Six leading marketers discussed their outlook for 2017 and what agencies may expect this year.
Category archives: Marketing
Innovator’s Toolkit: Trump’s impact on global innovation landscape
by Preetesh Sewraj. While I’m far from a supporter of Donald Trump, I’m intrigued by the impact his election will have on global innovation.
B2B marketing to boom in 2017
by Mark Eardley. B2B marketing will boom in 2017 but winners will have to play by its cardinal rules.
On My Mind: Employees as influencers
by Jerry Mpufane. How may brands and businesses ensure that they are leveraging the power of their people?
Multisensorial marketing — the visual aspect
by Marguerite de Villiers. These are various ways for multisensorial marketers to describe something without actually referring directly to what it looks like.
Motive: Research and the power of empathy
by Kate Snyder. Empathy is a critical tool for businesses, stretching all along the spectrum from research to strategy execution.
Motive: My better, branded self
by Tenielle Maris. Brands need to be bold and intuitive enough to come up with something that actually *means* something.
Traditional trade and the R250bn opportunity
by Kim Penstone. It’s worth considering for a moment that R1 of every R5 spent in South Africa happens in the so-called ‘traditional trade’.
Big Q 2017: Game-changing opportunities ahead
by MarkLives. What are the expectations of South Africa’s marketing and advertising leaders for the industry in 2017? Last up is Bridgette Ramuluvhana.
Big Q 2017: Carolyn White & Sarah Britten’s retail market expectations
by MarkLives. What are the expectations of SA’s marketing & advertising leaders for the industry in 2017? Next up: Carolyn White & Sarah Britten.