by Erna George. Teams need to be hungry for knowledge and learning, and have a willingness to adapt and stretch.
Category archives: Marketing
#OpenAfrica: Relationship between client & PR agency changing
an #OpenAfricaMag feature by The Holmes Report. It appears that it’s time to explore new compensation models.
Analysis: Multisensorial marketing — defining the absent presence
by Marguerite de Villiers. When the channel is limited to sight and sound, as so many are, how do we represent the absent senses?
The Real McCoy: The changing nature of teams
by Sean McCoy. I find it opportune to write on the issue of structure after being inspired by General Stanley McChrystal and co-authors.
#OpenAfrica: Kenya debates benefit of network ownership
an #OpenAfricaMag feature. Big global brands need to consider how relevant and local their voices are, and whether their brands are growing with Kenya.
Clicks ’n Tricks: Influencing change in word-of-mouth marketing
by Charlie Stewart. just as SEOs killed off the guest blog as a meaningful link-building tactic, so brands have slain this golden goose.
#OpenAfrica: Understanding migrating multinationals
an #OpenAfricaMag feature. Global organisations migrate much the same as people do, but the reasons behind this are as complex as the implications.
On My Mind: Brand management — the good & the bad from The Donald
by Jerry Mpufane. I’m not a fan of Trump’s philosophies, but there are good and bad lessons to be learned from his message management.
B2B: A Game of Clones? Here’s why it pays to be different
by Mark Eardley. If you’re a B2B clone, a low price is the only competitive advantage you have.
Brand Experience: VR — let’s get real
by Mike Silver. Previously ‘x’ has included flash mobs, vending machines and the elusive other Vs (viral video). Today, VR is it for brand teams.