an #OpenAfricaMag feature by Dianna Games. Despite its challenges, the country has, until recently, been a top emerging-market destination for investment.
Category archives: Marketing
Marketing united — managing the B2B customer experience
by Mark Eardley. In B2B organisations, the blame for a widespread indifference to marketing’s role lies entirely with the function itself.
#OpenAfrica: Five strategic leadership challenges for Africa
an #OpenAfricaMag feature by Marius Oosthuizen. Here are challenges that face Africa and the heads of public and private sector enterprises who want Africa to grow.
#OpenAfrica: Benchmarking Africa’s progress and potential
an #OpenAfricaMag feature. Find out more about the Dynamic Markets Index from the GIBS Centre for Dynamic Markets.
Brand Experience: Getting away from sponsor****
by Mike Silver. Here’s a sponsorship playbook that should help ensure that the ‘you know what’ doesn’t hit the fan.
The Real McCoy: Staying the course with internal branding
by Sean McCoy. Are internal branding and culture-building continuous or are they approached cyclically?
Fair Exchange: Selling the marketing dept to the business
by Erna George. If you can’t simplify things, find something else to say or someone else to help you say it.
#OpenAfrica: Africa’s growth story cannot be simplified
an #OpenAfricaMag feature. The problem with certain narratives for Africa, says Brooks Mparutsa, is that they rely on data that may lead to superficial conclusions.
Brand Culture: The consumer economy and personal identity
by DK Badenhorst. That our individual and creative selves stand apart from our branded and commercial selves seems to become difficult to maintain.
Superbalist.com — where millennials shop
by Herman Manson. Superbalist has established itself as the leading online youth fashion retailer in SA, following its acquisition by Takealot in 2014.