by MarkLives. At a time of political crisis, we ask Mike Abel: Should corporate leaders expose their political thinking and address issues of national importance?
Category archives: Marketing
Motive: How travel, tourism brands may help millennials
by Peter Jordan. Destinations and travel brands need to empathise with millennials to help them build the life skills and experiences they crave.
Motive: Solving wicked problems through design thinking
by Bongani Chinkanda. It’s time for us to apply design thinking in solving our wicked problems and creating a better future for the generations to come.
Fair Exchange: Riding the rollercoaster that is marketing
by Erna George. Brand-manager roles at their core require strong ‘general management skills’.
Brand Experience: Leveraging the home-ground for sponsorships
by Mike Silver. Global games need more hard-hitting global campaigns to realise gold from expensive investments.
Interview: Luthando Dyasi, founder of Dine with Khayelitsha
by MarkLives. In just one year, Luthando Dyasi has bridged a great cultural divide in the Mother City through Come Dine with Khayelitsha.
Interview: Karidas Tshintsholo on township business and disruption
by MarkLives. Ask Karidas Tshintsholo how he became an entrepreneur, and he’ll tell you in just one word: poverty.
Brand Experience: When agencies should show up at pitches
by Mike Silver. One of the most powerful things a mentor once said to me is, “No is a full sentence.”
The Real McCoy: Rebels with a cause
by Sean McCoy. Here are some thoughts and insights from a leading conservation business in Africa that’s been shaping the industry for 30 years.
Homegrown: Man-vertising, the shifting codes of masculinity
by Lynne Gordon. Marketers need to embrace new constructs to create “man-vertising” that speaks to new ideas of masculinity.