by DK Badenhorst. It seems that motherhood is also shifting — maybe not in response to fatherhood but to what we think of femininity.
Category archives: Marketing
Motive: Connected, we can create anything
by Mark D’Arcy & Nunu Ntshingila. Do we really need to reinvent everything? No. But we do need to learn to how to connect.
Motive: EU referendum — lessons in marketing #brexit
by Andrew Welch. It’s become increasingly hard not to grant Brexit its own brand-like status, providing as it does a number of lessons for marketers.
Motive: Did someone say digital marketing? Everyone’s at it, no?
by Abasiama Idaresit. Actually, no. I continue to be surprised, and frustrated at some old stalwarts of the marketing world in Nigeria and Kenya.
Homegrown: Better together — the power of the crowd
by Lynne Gordon. How may brands leverage the growing power of the collective? Options include crowd-proofing, crowd-sourcing and crowd-creating.
But Does It Work: Unpacking personal branding
In this short video, Andy Rice unpacks the virtues of the personal branding, following the death of iconic boxer and activist Muhummad
Fair Exchange: The fine line between you and your brand
by Erna George. While being passionate about your brand, you need to realise you and your views are not always those of the brand.
Masterclass Notes: Managing agencies, pitch process & King IV
by Johanna McDowell. What is the role of King IV during this time of “pitching bedlam”?
Motive: Tenders, pitches and the ACA Code of Conduct
by Odette van der Haar. In the absence of ubuntu, the ACA, member agencies, GCIS, Treasury and dti spent almost three years drawing up five rules.
Motive: It’s all about the logo [Design Plus]
by Mark Tungate. Let’s take a look at the rebranding efforts, on either side of the Atlantic, for Paris Airports and the Metropolitan Museum of Art.